Beverage Brand Build
I identify the occasion the product can credibly win, then connect proposition, positioning, identity, packaging and launch around that choice.
Priced in the open
Most studios make you book a call to hear a number. Here the price is on the page. A brand build is a defined scope, so it carries a starting price — three levels, each with what it includes and how long it takes. You compare, then talk. Prices in USD.
The stated timelines cover the brand build only. They do not represent formulation, stability testing, regulatory approval, manufacturing, co-packer lead times or a complete idea-to-shelf launch.
Compare the full item-by-item price list → or answer five questions to estimate your project ↓
It becomes one when the product, proposition, story, packaging, price and channel make sense together.
“Connected system” means six linked outputs: an opportunity brief, proposition, brand platform, identity system, packaging system and launch-direction brief. Each closes one decision before the next supplier acts.
This route is for founders and innovation teams who need to make those decisions together, before fragmented briefs and suppliers pull the project in different directions.
What you leave with
Clarify the category, target consumer, occasion and commercial role. Closes with: opportunity brief.
Define what the beverage offers, why it matters and how it is different. Closes with: proposition.
Create the central idea, story, message hierarchy, voice and naming direction. Closes with: brand platform.
Translate the strategy into a distinctive visual and verbal system. Closes with: identity system.
Build the master pack, front-of-pack hierarchy and SKU logic. Closes with: packaging system and scoped artwork.
Prepare the launch narrative, message hierarchy and briefs for the next partners. It does not include media buying, campaign production, trade sales, distribution or channel execution unless separately scoped.
How the engagement starts
Every project begins with an included alignment review. Existing work is reviewed first, usable inputs are kept and the scope is shaped around the decisions that are genuinely missing.
It is not a standalone audit. It prevents duplicated work and keeps creative execution from starting on an unstable brief.
Flor owns the commercial and brand system. Qualified partners remain responsible for formula validation, ingredient sourcing, production trials, manufacturing agreements and regulatory approval. I can define selection criteria, help evaluate options and prepare the brief. Introductions and ongoing coordination are confirmed case by case and priced separately; no specific external supplier is guaranteed.
Questions founders ask
They should not be treated as a rigid sequence. The opportunity, consumer, occasion and product proposition need to be clear enough to guide formulation and brand decisions. Packaging begins once product, format and communication priorities are sufficiently aligned.
Not always. An early formulation, product hypothesis or clear category opportunity can be enough. The included Alignment Gate identifies what can progress in parallel and what needs technical input first.
Yes. Packaging can be part of the full build, developed from an approved existing strategy or commissioned as a dedicated engagement.
I can define what the partner needs to solve, prepare the brief and help evaluate options. Introductions and ongoing supplier coordination are confirmed case by case and scoped separately. The qualified specialist remains responsible for technical or regulated approval.
They cover the brand-build scope shown in each level. They do not include formulation, testing, regulatory review, manufacturing lead times or distribution, so they are not a complete idea-to-shelf calendar.
No. It also works for innovation teams creating a new brand, category, format or proposition inside an established business.
Connected in practice
Tell me what you are building, where the product stands and which decisions are still unresolved. Pricing is transparent and tiered — starting at $5K for a single-SKU build in 3–4 weeks, up to $20K for a four-SKU brand with multipack in 10+ weeks.
The occasion lens
A specific occasion turns an idea into instructions for proposition, formulation, format, price, identity and launch.
Why occasion of consumption matters →
Where to start
You don't need the whole plan. Name the product, how many flavours and where you'll sell first — five questions turn that into your level, a starting price and the add-ons your case points to. An estimate to orient you, not a quote. Prices in USD.
Answer the five questions to see your starting price, likely level and timeline.
Take the estimate into your next decision.
Review the item-by-item price list now, or send this estimate to Flor. No email gate and no hidden fee.
See the full price list →Send my estimate in WhatsApp →An estimate to orient you, not a quote. Each level is a starting price; the confirmed figure comes once the product, range, format and market are on the table.
Rather talk it through? Book a 15-minute call →