Beverage brand build
The full price list, item by item.
Every package and every add-on is built from the list below. Prices are in USD, rounded, valid for 2026. Each level is a starting price — the sum of its parts, rounded — with no premium for the package and no restart fee for beginning small and upgrading later.
The three levels
- Brand strategy + moodboard
- 1 primary pack (Flat)
- Print files + facts panel
- 1 premium render
- Pre-order landing
- Social starter
- Strategy + full identity
- 3 packs (Relief)
- Print files, all SKUs
- 3 premium renders
- DTC store
- Social launch kit
- Positioning + range architecture
- Logo + visual system + guidelines
- 4 packs + secondary pack
- 4 renders
- Full site + marketplace kit
- Social system + sell sheet
Every item, priced
| Item | USD | Lead |
|---|---|---|
| Diagnostic | ||
| Category read | $400 | 3 days |
| Competitive read · 8–10 competitors | $700 | 1 wk |
| Facts panel & claims check · per SKU | $500 | 3 days |
| Strategy | ||
| Brand strategy + moodboard | $1,300 | 1 wk |
| Positioning & proposition | $4,200 | 2 wks |
| Range architecture | $3,200 | 1.5 wks |
| Flavour & benefit language | $1,800 | 1 wk |
| Naming · 40+ candidates, shortlist 5 · with trademark screening | $3,700 | 3 wks |
| Trademark screening | $1,300 | 2 wks |
| Identity | ||
| Logo & wordmark system | $3,700 | 3 wks |
| Flavour code + visual system · colour, type, finishes, variant navigation | $2,000 | 2 wks |
| Brand guidelines · 24–32 pp | $3,500 | 2 wks |
| Digital style guide | $700 | 1 wk |
| Packaging | ||
| Primary pack · Flat — flat print, simple substrate | $1,000 | 10 days |
| Primary pack · Relief — foil, emboss, texture, multi-varnish | $1,500 | 12 days |
| Primary pack · Icon — die-cut, screen print, illustration, special substrate | $2,100 | 15 days |
| Secondary pack · multipack, subscription box, sleeve, display | $1,400 | 2 wks |
| Format extension · slim, bottle, pouch, foodservice | $1,900 | 2 wks |
| Print-ready files + facts panel · 1st SKU | $700 | 4 days |
| Print-ready files + panel · additional SKU | $300 | 2 days |
| Visualisation | ||
| Render · standard | $400 | 3 days |
| Render · premium — glass, metal, visible liquid | $700 | 4 days |
| Render · scene — setting, props, context | $1,000 | 5 days |
| Render · additional SKU | $100 | +1 day |
| PDP render set · hero, 3 angles, scene, detail | $2,000 | 2 wks |
| Cooler set / shelf visual | $700 | 4 days |
| Photography direction · moodboard, shot list, styling, selects | $800 | 1 wk |
| Digital | ||
| Validation landing · pre-order, email capture | $1,300 | 2 wks |
| DTC store · 4–6 pages, PDP, checkout, subscription | $4,000 | 5 wks |
| Marketplace kit · Amazon A+, hero, infographics, storefront | $2,000 | 2 wks |
| Full site SEO/GEO · multi-market, content, trade section | $6,800 | 8 wks |
| Web specs + copy · developer handoff | $1,000 | 1.5 wks |
| Content | ||
| Social starter · 10 templates + Canva pack | $700 | 1 wk |
| Social launch kit · 15 templates, highlights, bio, Canva | $1,300 | 1.5 wks |
| Social system · + newsletter, content rules, calendar | $1,700 | 2 wks |
| Brand story & copy · EN/ES | $1,200 | 1.5 wks |
| Launch & trade | ||
| Trade presentation · editable deck | $2,100 | 2 wks |
| Investor pitch deck | $1,000 | 1.5 wks |
| Retailer sell sheet / new-item | $700 | 1 wk |
| Technical sheet set · per SKU | $300 | 3 days |
| Launch campaign | $1,300 | 2 wks |
| Printer liaison + machine approval | $700 | variable |
| Merchandise pack | $900 | 2 wks |
| Ongoing | ||
| Retainer · 12 h / month | $1,600 | monthly |
| Retainer · 25 h / month | $3,100 | monthly |
| Advisory day | $1,500 | 1 day |
| Hours bundle · 10 h | $1,300 | 12 months |
| Hours bundle · 25 h | $3,000 | 12 months |
| Hours bundle · 50 h | $5,700 | 12 months |
Additional SKU · flat price
A new SKU is a new flavour: same sleeve, new colour and name — art at a share of the first, plus its own files and render.
| SKUs | USD per SKU | Made of |
|---|---|---|
| 2 – 3 | $600 | art 15% + files + render |
| 4 – 6 | $500 | art 10% |
| 7 + | $450 | art 8% |
Add-ons by level
| From Level 01 | USD | When |
|---|---|---|
| Additional SKU | $600 | A second flavour |
| Investor pitch deck | $1,000 | You are raising |
| Retailer sell sheet | $700 | First chain meeting |
| Marketplace kit | $2,000 | Selling on Amazon |
| Scene render | $1,000 | Context, not a pack shot |
| PDP render set | $2,000 | Building a store |
| From Level 02 | USD | When |
|---|---|---|
| Additional SKU (4–6) | $500 | Widen the line |
| Secondary pack | $1,400 | Retail or subscription |
| Marketplace kit | $2,000 | DTC, now Amazon too |
| Trade presentation | $2,100 | Selling to a distributor |
| Range architecture | $3,200 | Past 4 SKUs |
Upgrade paths
Completing a level costs only the difference between the starting prices — never a restart fee for having begun small. Upgrade prices hold for 12 months from delivery of the previous level.
| Route | Cost | Means |
|---|---|---|
| 01 → 02 | $7K | The difference between the starting prices |
| 02 → 03 | $8K | The difference between the starting prices |
| 01 → 03 | $15K | The full path, skipping the middle |
Adjustments
| Adjustment | Rule |
|---|---|
| Rush · timeline tighter than the standard build | +25% |
| Revision round beyond the 2 included | +15% |
| Additional language version | +20% of item |
| Adapting artwork I did not originate | 30% of item |
| Active retainer client | −10% |
| Maximum stacked discount | −12% |
What the build doesn't include
Printing, substrates and production costs · photography and film (product images ship as renders) · custom illustration beyond the Icon level · trademark registration or legal opinion · lab data for the facts panel · hosting, domain and media buying · ongoing coordination of external suppliers. Formulation, regulatory and labelling, manufacturing, co-packing and distribution are the work of qualified specialists, budgeted separately.
Partner boundary. Flor can define selection criteria, prepare a specialist brief and help evaluate options. Introductions and ongoing coordination are confirmed case by case and priced separately. No external supplier is guaranteed, and the qualified specialist remains responsible for technical or regulated approval.
Timeline boundary. The 3–4, 6–8 and 10+ week timelines cover the brand-build scope only. They do not include formulation, testing, regulatory approval, manufacturing lead time, co-packer scheduling or distribution.
Not sure which level fits?
Use the five-question estimator or tell Flor what is already decided.
Prices in USD, rounded. Each level is a starting price; this is a price list, not a quote — your exact figure depends on SKUs, formats, markets and timeline.